Following a rise in the desire for luxury hotel inspired bedrooms, Justwise Group set a design brief to develop a hotel inspired bed that would appeal to the UK consumer. The goal was to achieve a level of glamour and sophistication with luxury quality at a commercial price point.
By working closely the the Justwise Group product developers and the Kangjia factory, we have delivered a hotel style bed design that makes a real statement.
Understanding the customer is a key element of any design, in this case the added value of side lights, built in under cabinet lighting and wireless charging were all features that would transform this design from just being a bed frame to a piece of furniture that improves your environment.
We have found that most UK housing have major storage restrictions which is why we opted to include ottoman storage in this bed frame.